With a little know-how, businesses can increase their target audience through Facebook. PPC Boutique helps clients build a profile, grow their fan base, post updates, create groups, and use social ads to build their online presence and brand their business.

We use demographic and psychographic research to create custom audiences for your business, and bid analyses determine pay-per-click rates and target key performance indicators (KPIs). PPC Boutique also conducts tracking and split-testing to experiment with different hooks, images, and landing pages to produce optimal results for your business.

Google AdWords networks include Search Network and Display Network ads. PPC Boutique runs both campaigns together or separately, depending on your needs and budget. We conduct keyword research as well as tracking and conversion to improve traffic results.

Google’s Display Network can send your video and interactive ads to over 90% of global Internet users, helping to expand your presence. Search Network ads appear in search results, and also in Google-powered sites, like Google Maps and Google Shopping, as well as non-Google sites, such as AOL.com and Ask.com.

Strategically-placed videos can drive traffic to your website and grow your target audience. PPC Boutique employs specialty tools and resources, including branding, optimizing metadata, annotations, playlists, and paid ads to cost-effectively place your videos and ads so they reach the right people and get them to respond.

Media buying involves purchasing advertising from a media outlet, such as a television station, newspaper, magazine, blog, or website. PPC Boutique conducts research to identify your target market, objectives, strategy, and plan. As your media buyer, PPC Boutique will negotiate, budget, and monitor your advertising space to build your business’ reputation.

With the goal of putting more content in front of a larger audience, native advertising platforms include Facebook, Google Display, Outbrain, and YouTube. PPC Boutique tailors your native advertisements to maximize your company’s exposure while looking organic and non-promotional.

Native ad options include in-feed native ads, search and promoted listings, content recommendation widgets, and custom content units.

We design sales funnels to attract your target audience and convert them into paying customers. A well-designed marketing funnel is an absolute must for any profitable business. No matter how good your ad is or how much money you invest in your campaigns, if you don’t have a well-planned marketing funnel, you can end up leaving thousands of dollars (or more) on the table.